01→
Content Specialist
Analytical articles on a plan, post rubrics, covers and creatives — written from expert interviews to preserve tone of voice.
Boosting businessthrough LinkedInself-brand promotion
We build B2B visibility and a predictable pipeline through a personal brand on LinkedIn, systematic outreach, go-to-market and brand strategy. Working across Ukraine and Worldwide.
Your brand, your growth, real results
01Team
The core — TEAM
k&d is led by two founders who own the work end-to-end. Kateryna drives marketing, brand, strategy and sales. Daryna runs operations, processes and the technical backbone — so every engagement moves on time, on scope and on brand.
Kateryna
Daryna
Co-Founder · Marketing & Strategy
Marketing strategy, brand identity, go-to-market & brand strategy, self-brand development, sales strategy.
Co-Founder · Operations & Tech
Operations, processes and the technical backbone — tools, integrations and delivery infrastructure that keep every engagement on time and on scope.
11+
Years in marketing
2K+
Campaigns shipped
08
Countries delivered
B2B
Hands-on focus
+Extended team
Our extended team BEHIND THE SCENE.
Beyond the two founders, we plug in a senior bench that runs the content — copywriting, design, automation, SMM, performance and account management — assembled around the brief.
02→
Designer
Visual production, creatives, identity applications.
03→
Automatisation Specialist
CRM, integrations, outreach tooling and workflows.
04→
SMM Specialist
Social channels, content production, community.
05→
Performance Specialist
LinkedIn outreach, lead generation, reporting.
06→
Account Manager
Client relations, project coordination and account growth.
02Services
Our services.
One flagship engagement plus two dedicated tracks — strategy and brand design — designed to plug in wherever the pipeline breaks.
Flagship · S/01
LinkedIn Self-Brand Promotion
Turn the personal page of an owner, CEO or sales lead into the central revenue asset of the company — packaging, ICP, outreach sequences, analytical content and account management to a signed contract.
- Expert page packaging & growth
- ICP definition, validated base, outreach sequences
- Analytical articles, posts and creatives on a plan
- Account management — first touch to contract
Strategies
Strategies
A dedicated track for teams that need to assemble go-to-market, brand and marketing strategy end-to-end.
Go-to-Market Strategy
Segments, ICP, positioning, channels, metrics, sales process and launch plan.
Brand Strategy
Brand platform, market analysis, positioning, brand core, mission, vision, values, brand message, archetypes and tone of voice for SMM, design and content teams.
Marketing Strategy
Annual plan to quarterly bets — channels, content, unit economics and reporting that hold up under review.
Brand Design
Brand Design
A separate track for teams that need brand identity, brand-book and the full design toolkit.
Logo development
Standalone logo creation or a refresh of the existing mark for new positioning.
Brandbook
Brand usage rules, typography, colour system, grids and application examples.
Brand identity
Visual system: identity logic, graphic elements, style direction, carriers and templates.
Design materials
Social posts, banners, flyers, presentations, merch and other design deliverables.
03K&D Approach · LinkedIn Self-Brand Promotion
How we boost self-brand on LinkedIn.
Four moves that turn the founder page into a predictable revenue engine — the k&d approach behind our flagship LinkedIn Self-Brand Promotion.
01
Self-Brand Foundation
Packaging the expert page — owner, CEO or sales lead. Refreshing the company page when it matters.
02
Technical Setup
ICP definition, target base collection and validation. Outreach tooling and reporting infrastructure.
03
Sequences & Messaging
First touch, follow-up, demo-call transition, warm-up to commercial proposal — written for the way buyers actually read.
04
Content Engine
Analytical articles on a plan, post rubrics, covers and creatives — expert interviews to preserve tone of voice.
04Work
Selected results.
Three directions we ship — hover a card to see what's inside.
Founder pages that open pipeline.
Packaging, outreach and content that turn a personal page into a revenue channel.
+412%
Reach
23/Q
Demos
4
Signed
GTM, brand and marketing strategy that hold up under review.
Segments, ICP, positioning, channels, unit economics and the plan behind the numbers.
08
Markets
24
Playbooks
$840k
Pipeline
Identity systems that scale across every carrier.
Logo, brand-book, identity and design materials — one system, every touchpoint.
05Journal
Notes from K&D
LinkedIn
LinkedIn outreach — what actually works, what doesn't, and who's to blame. (Spoiler: us.)
Coming soon07Contact
Let's build
Tell us about your company, your market and the seat you sit in. We reply within one business day.
CONTACT@KND.AGENCY